Privacy Policy

1. Data Controller

MIC MAC ESTRUCTURAS is responsible for how your personal data is collected and used (referred to as “MicMac”).

Contact email for privacy matters: info@micmac

2. Personal Data We Collect

We may collect the following personal data:

• Contact information: name, email address, phone number, and message you send through our forms.
• Browsing data: IP address, browser type, operating system, pages visited, visit duration, and site interaction data, collected through cookies and similar tools.

3. Purposes of Data Processing

Primary purposes (necessary):

• Respond to sales inquiries and contact requests.
• Monitor errors and keep the site stable (Sentry).

Secondary purposes (require consent):

• Understand site usage to improve the website (Google Analytics 4).
• Personalized advertising and conversion tracking (Google Ads).
• Session recording for user experience analysis (Sentry Session Replay).

4. Cookies and Tracking Technologies

We use first-party and third-party cookies. You can manage your choices in our cookie banner when you visit the site.

• Essential cookies: needed for core functions such as language and consent choices.
• Analytics cookies (optional): help us understand how people use the site.
• Advertising cookies (optional): help measure ad performance and conversions.

5. Third Parties with Data Access

• Google LLC — analytics and advertising (USA).
• Sentry (Functional Software, Inc.) — Error monitoring and session replay (USA).

6. International Data Transfers

Some data may be processed on servers in the United States by the providers listed above. These transfers follow each provider's privacy terms and applicable rules under Mexico's Federal Law on Protection of Personal Data (LFPDPPP).

7. Your Rights (ARCO Rights)

Under Mexican law, you can Access, Rectify, Cancel, or Oppose how we process your personal data (ARCO rights). To make a request, email info@micmac and include:

• Full name and contact email address.
• A clear description of the right you want to exercise.
• A document that verifies your identity (copy of official ID).

We will respond within up to 20 business days.

8. Retention Period

• Contact data: retained while an active business relationship exists, or for up to 2 years after last contact.
• Browsing data: retained according to each tool's settings (up to 26 months for Google Analytics).

9. Changes to This Policy

We may update this privacy policy. Any changes will appear on this page with a new update date.